I love Rimmel's Colour Rush Balms, they are great texture, smell amazing and the pigmentation is superb. Unlike most lip crayon type of products these are not just glossy but also offer full colour payoff.
When Rimmel teamed up with Rita Ora, they released a range of polishes which I have a review coming soon and they also added a few new colours to their range of colour rush balms. Now I have swatched the range and they are all pretty much pretty pink shades, but I opted to get Boom Chick A Boom as it was the brightest one of the new collection. This shade is pretty much a very pretty but bright vibrant pink. It is tad more brighter in real life and I'm sure its the light that is washing it out a little, but in terms of colour it will turn heads in a good way. Its not crazy bright but it defiantly makes a statement.
I have mentioned in a previous post about these balms that they smell like Mac lipsticks and they offer full on colour as well as glossiness and moisture. So they are prefect for people who suffer with chapped lips. In terms of staying power, you will get around 3-4 hours wear before needing to top up depending on what you are doing (ie drinking and eating) however they wear off nicely without leaving any residue and just gradually fade off the lips.
I think if you are looking for a bright fresh summer pink shade then Boom Chick A Boom is something you may want to add to your shopping basket. Also isn't the name awesome? It suits its name I think as its a fun pop of colour on the lips. I can see myself wearing this a lot in the summer months.
Have you tried this lip crayon? What is your favourite Rimmel Colour Rush Balm